Web-centric marketing strategy for a global business process management company. The client wanted to generate more buzzzz in the their industrial services niche. marketingFOLIO worked with the executive team to help them understand their competitive position, focus strategy, and hone brand messages. Then we laid out the master plan and collaborated with a brand/interactive design firm to create a powerful new lead generation “machine” (a.k.a. website with SEO-rich content) that puts their unique expertise into directly into decision makers' view.
It's all about showing proven value.
Basic marketing plan for a boutique commercial interiors/branding design firm. The client asked for help on updating his firm's website—we asked him to take a step back to refine his business development objectives. The new website debued with content that was more visual and client-focused—including testimonials that elaborate the real economic value of great commercial design.
It's all about relationships.
In-depth executive interviews for a North American transportation services company. The client needed more insight on how customers make decisions about the myriad options for freight management and logistics services solutions. We produced a two part reasearch study that tested buyer criteria and uncovered behavioral markers as input to the client's market segmentation and selling skills training.
It's all about mapping the value chain.